RAMON
“Mon” Gallinera believes in the power
of dreams. His dreams have been powering a larger
vision to unite all Overseas Filipino Workers into
a cohesive dignified, self-reliant sector. A former
OFW himself, Mon thinks it is the right time for
OFWs to constitute a power to be reckoned with,
much like the political clans and taipans
“OFWs
sent about $12 billion in remittances in 2006 and
they have been called heroes or the backbone of
the economy,” he says. “Yet, they don’t
get the same respect, opportunity or assistance
as home-based Filipino businessmen or rich families.
I think it’s high time OFWs be treated as
Overseas Filipino Investors.”
Development
experts have said that investments in local businesses
will persuade OFWs to return and settle in the Philippines
when it’s time to retire. Likewise, investing
locally helps stem the brain drain of both the blue-
and white collar workforce. It also has the positive
impact of uniting families that would otherwise
remain separated due to a basic need for gainful
employment.
However,
OFWs and their families tend to spend their earnings
on new appliances, gadgets, and imported non-essentials,
preferring to defer investments say in a house and
lot that could provide continuing benefits into
the future. Rather than rue the situation, Mon Gallinera
put his enterprising mindset to work for himself
and the global OFW community.
In
a nutshell, Mon hopes to get OFWs invest in businesses
back home and then eventually expand the businesses
globally.
Big
dreams? Yes. Doable? Certainly.
Mon’s
entrepreneurial inclination surfaced while he was
employed as a marketing person for a product distributor
in Saudi Arabia. “I practically started the
company with a single product and helped expand
it into a multi-product business in two years,”
he recalls. “I wasn’t paid much although
I had a car with a driver to take me around in sales
prospecting. I eventually got to thinking I can
make the same marketing effort back home and I’d
be my own boss.”
Gallinera
returned to the Philippines and started a soap-making
enterprise using techniques he learned while working
abroad. Starting from a single soap product, he
now produces a variety of soap and beauty products
and applied direct marketing to expand his customer
base.
He
calls his venture “Satin” for “Sariling
Atin At Tulong Sa Tao, Itaguyod Natin.” He
initially invited OFW families to pay a membership
fee (a form of investment) in exchange for soap
products to be sold at a profit. The members were
then organized into a distributor’s group
serving as a market channel for institutional buyers
like cooperative stores and credit unions. The distribution
network forms part of SAPI-OFW Development Cooperative.
Mon
claims the enterprise presently produces 5,000 bars
of soap a day and his products are widely available
in Laguna. He makes “good earnings”
from the business, which employs about 50 people
in two home-based production units.
Aside
from the soap-making venture, Mon Gallinera is also
a director of Praise Realty Marketing Corporation
that offers prime real estate properties primarily
for OFWs and their families. Mon argues, “Owning
a house and lot is a crowning achievement for Filipino
workers. Praise Realty targets OFWs because we have
their best interests in mind as expressed in our
mission and vision. They can trust that we can provide
their money’s worth on the properties we offer.”
His
involvement in real estate marketing is a major
advantage in light of two recently launched projects
directed at OFWs. The Condo Pie Investments for
OFWs treat overseas workers as investors in a proposed
residential and office condominium tower that will
serve as the first and only OFW Headquarters in
the Philippines. As an investment instrument, a
separate OFW Business Club has been established
and it will issue Global Filipino Privilege Cards
to the condo tower investors.
Mon
states, “Think about it; all these decades
of migration and remittances and nothing to show
for it. The OFW Headquarters will be a monument,
for lack of a better word, for the struggles and
heroism of Pinoy OFWs in the service of home and
country. For all the noise and praise releases about
the contributions of OFWs, the Headquarters will
truly pay tribute to generations of OFWs and their
families.”
The
OFW Business Club is envisioned as an association
of OFWs, Filipino migrants and businessmen. It will
be a meeting space where Filipino entrepreneurs
and financiers can work out, initiate and nurture
business ideas into workable plans and operating
enterprises.
The
companies to be organized will be called Overseas
Filipino Welfare Advocates Corporations, which will
be owned by OFWs and Filipino migrants. Proposed
businesses can range from car dealerships to telecommunications
facilities to housing and real estate. Part of the
attraction of the investments is that the OFW Club
will be a venue for the entry into the international
market of such Filipino staples as kapeng barako,
virgin coconut oil and organic health and beauty
soap. It will be an all-Pinoy show from the get-go.
The
goal is to empower the OFW sector like the taipans.
Mon feels that his initiatives are tiny steps compared
to the huge demands to give rise to the next SM
or SMC. It may even take two generations to realize
the tallest of his big dreams.
As of this writing, Mr. Gallinera is likely to be
in a key city in the U.S. or the Middle East marketing
the future of his country to OFWs and Pinoy migrants
wherever they may be. It’s a daunting task
and since he dreamt it, Mon takes it as his mission
to give OFWs the honor and recognition in prospering
businesses they call their own.