Well,
the first search yielded an impressive set of emerging
superstars – Jennylyn Mercado, Yasmien Kurdi,
Nadine Samonte, Katrina Halili, Christine Reyes,
Mark Herras, Rainier Castillo, Dion Ignacio and Tyrone
Perez. The original batch not only captured the public’s
fancy (movies, TV shows, intrigues) they also parlayed
their fame into lucrative endorsement deals to
keep them in high profile. |
The
show’s second season made starlets out of
LJ Reyes and Ryza Cenon and reduced Mike Tan’s
stature as the ultimate winner to a reluctant stud
muffin.
The third incarnation created an able supporting cast in Arci Muñoz
and Vaness del Moral. Iwa Moto became an overnight sexy star, and Marky Cielo,
despite being in top-rating primetime shows, has not fulfilled his superstar
promise.
Except for the first batch, the wan showing of the subsequent winners points
to alarming realities. Perhaps the bigwigs behind the show should consider
the following:
GIVE
MORE WEIGHT TO THE WISDOM OF THE JUDGES RATHER
THAN TO TEXT VOTES. This season, runners-up Prince
Stefan and Rich Asuncion were actually the most
talented but didn’t have the resources to
mount a text campaign. Rich, in particular, showed
the most startling transformation, from ugly duckling
to a regal swan.
StarStruck’s goal of making artistas with “real talent” has
devolved into a pera-pera situation. Last season, for example, CJ Muere’s
family was said to have spent a minor fortune to keep CJ, picked as the “wild
card,” in the running. He landed in the final four through sheer text
power and now, GMA Artist Center is said to not know what to do with him.
REVAMP
THE COMPOSITION OF THE SCREENING COMMITTEE. Every
year, better-looking and more interesting contestants
are eliminated early by the committee. The choice
of finalists is always puzzling. This year, two
names come to mind: Dave Valentino and Hazel Uy.
RETHINK
THE ARTISTA TESTS AND THE ATTITUDE OF THE JUDGES.
Some of the tests do not bring out the best in
the contestants. This season’s voting campaign
and pampakilig na kiss flick come to mind. It also
did not help that director Louie Ignacio was tyrannical,
Lorna Tolentino kept her comments safe, and in
spite of talent manager Douglas Quijano’s
queer eye for diamonds in the rough, sure sellers
Stef Prescott and Paulo Avelino were booted out
of the winners’ circle.
Having said all that, one still wishes this season’s winners their share
of successful projects. After all, they now face the toughest artista test
yet – and that is to actually survive in the hyperreality of showbiz. |