BEING
an entrepreneur is often seen as a lonely calling—you’re
on your own against wily competitors and fickle customers.
However, recent management trends present a strong
case for couples in entrepreneurship or co-preneurs.
There are partners, usually husband and wife couples,
who share obligations and responsibilities at home
and in the business they own, manage and nurture to
success.
To be sure, running an enterprise and raising a family
at the same time place strong, even unreasonable,
stress on both the business and the relationship.
The book, Couples in Business, presents the struggles,
difficulties and triumphs of 26 Filipino couples who
successfully mix the competing demands of business
and family 24/7.
Co-preneurship is a fairly recent phenomenon such
that each of the featured couple practically does
a balancing act without any safety nets, or previous
models of success to emulate. They devise their own
recipe for success as they go along and the good news
is, the co-preneurs make it as a couple and as business
partners. Most of them have established enterprises
worth bequeathing to their children as enduring legacies.
In the love month of February, the book should be
a fitting gift worth sharing with the significant
other. Who knows? The two of you might just stumble
on its pages the right combination of love and enterprise
worth keeping for the rest of your life. ??–
Tony Maghirang. |
